Don’t Bet Your Startup On A Faulty Sales Build
We help founders scale revenue faster by removing the guesswork from your sales motion – no more bad hires, broken processes, or ineffective outbound efforts. Get the playbooks, strategy, and leadership needed to drive predictable growth.
Trusted by breakout founders and top VCs.
Our Customers Continue To Outperform
We partnered with Modern Health during their Seed round, hired their first SDRs and AEs, installed their first sales playbook, helped transition the team to their VP Sales.
Outcome: MH is now a unicorn with over $170M raised
We partnered with Transifex during their Series A, installing a world-class sales tech stack, training their sales reps on generating millions in qualified pipeline and closing tactics.
Outcome: Transifex was successfully acquired by XTM International
We partnered with YayPay during their Seed round, built their SDR and AE teams, first playbook, CRM, and sales tools.
Outcome: YayPay raised Series A and was successfully acquired by Quadient
We partnered with Canvas during their Series A and build their Dealer Partner Sales Team from scratch.
Outcome: Canvas was successfully acquired by Fair
We partnered with Zeus during their seed and built numerous sales initiatives from scratch, hired over 25 people.
Outcome: Zeus raised over than $135M in funding
We partnered with Supliful during their Series A and built their first scalable outbound engine.
Outcome: Supliful 10x’d their sales qualified pipeline in < 6 weeks
We Passionately Support Founders With
Scale or Stall
An outbound sales launchpad for founders. We evaluate and review your revenue operations, outbound motion, market size, ICP, sales tech stack, and automation readiness. Then, we’ll deliver a data-driven roadmap, revealing your growth barriers, stack-ranked against other growth companies. We recommend you start here.
Fractional Chief Revenue Officer
Scale revenue without the cost and commitment of a full-time hire. This service provides end-to-end sales team development, including GTM strategy optimization, sales process design, hiring, performance management, and pipeline forecasting. Ideal for high-growth startups needing experienced leadership to drive sustainable, scalable revenue.
Performance Coaching
Bi-monthly coaching sessions designed to refine sales strategy, improve execution, and drive growth. Includes unlimited Slack/email support, session summaries with action plans, and a flexible month-to-month engagement. Ideal for founders and sales leaders looking for ongoing guidance without long-term commitment.
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Why We Win Alongside Founders
Scaling a startup’s sales function is one of the biggest challenges for founders—hiring the wrong people, misfiring on go-to-market strategy, and burning cash without results can stall growth. The right partner brings real, hands-on experience in building and leading high-performance sales teams, not just theory. Most importantly, we know how to race to your next funding round without making costly mistakes.
With a track record of scaling over 100 startups from zero to acquisition or IPO, we bring proven strategies, deep operational expertise, and a network of top advisors and investors. We’ve built and led $70M+ P&L teams, closed $2M+ deals, and designed repeatable sales motions for companies backed by Sequoia, Kleiner Perkins, Andreessen Horowitz, and Founders Fund. Whether it’s structuring a go-to-market strategy, hiring and developing a sales team, or optimizing pipeline forecasting, we provide the battle-tested playbook to drive predictable, scalable revenue.
Frequently Asked Questions
A full-time VP Sales requires a significant commitment, including salary, equity, onboarding and ramp time, and you may not know if you hired the right person for up to nine months. With Fractional support, you’ll get experienced leadership with certainty about the sales team build-out.
An outbound sales launchpad for founders. We evaluate and review your revenue operations, outbound motion, market size, ICP, sales tech stack, and automation readiness. Then, we’ll deliver a data-driven roadmap, revealing your growth barriers, stack-ranked against other growth companies. We recommend you start here.
If your startup has initial traction but struggles with scaling sales, lacks a structured sales process, or needs experienced sales leadership without the cost of a full-time hire, a Fractional CRO can provide immediate impact and strategic direction.
Results depend on your stage and average deal size (e.g. enterprise deals take 9-12 months to close) but most companies see early traction within the first 60–90 days through improved pipeline management, better sales processes, and more effective outbound efforts. Long-term, results compound as strategies are refined.
Coaching is focused on providing guidance, strategy, and skill development through structured sessions, helping founders and sales leaders navigate challenges over time. Fractional support, on the other hand, is more hands-on—acting as a part-time sales leader who directly implements processes, builds teams, and drives revenue growth on an interim basis.
During the first month, you can expect to invest 2-4 hours per week, and over time you’ll move to a few hours per month in strategy sessions, execution planning, and team alignment. The goal is to maximize efficiency so you can focus on running your business while implementing proven sales frameworks.